Privacy policy

Last updated: 12 April 2026


Privacy Policy

This Privacy Policy describes how Baby and Toys ("we", "us", or "our") collects, uses, and discloses your personal information when you visit or make a purchase from babyandtoys.us (the “Site”) or otherwise interact with our services.

By using our Site, you agree to the collection and use of your information in accordance with this policy.


Information We Collect

We collect personal information in the following ways:

1. Information You Provide Directly

  • Name, email address, phone number
  • Billing and shipping address
  • Order and payment confirmation details
  • Account login details (if applicable)
  • Customer support communications

2. Automatically Collected Information

We automatically collect certain data when you use our Site, including:

  • IP address
  • Device and browser information
  • Pages visited and interactions
  • Cookies and tracking data

3. Information from Third Parties

We may receive information from:

  • Payment processors (for secure payment processing)
  • Shopify (our eCommerce platform provider)
  • Analytics and marketing providers

How We Use Your Information

We use your information to:

  • Process and fulfill orders
  • Provide customer support
  • Send order updates and transactional emails
  • Improve our website and services
  • Detect and prevent fraud or unauthorized transactions
  • Comply with legal obligations

Fraud Prevention & Security

We use your information to detect and prevent fraudulent activity, including:

  • Verifying transactions
  • Analyzing order behavior and risk signals
  • Blocking suspicious transactions

We reserve the right to refuse or cancel any order flagged as high-risk or potentially fraudulent.


Cookies & Tracking Technologies

We use cookies and similar technologies to:

  • Improve site functionality
  • Remember your preferences
  • Analyze traffic and performance

You can control cookies through your browser settings, but disabling them may affect site functionality.


How We Share Your Information

We may share your information with:

  • Service providers (payment processors, shipping partners, hosting providers)
  • Shopify and related infrastructure providers
  • Marketing and analytics partners
  • Legal authorities when required by law

We do not sell your personal information.


User-Generated Content

If you post reviews or content on our Site, it may be publicly visible.
We are not responsible for how others use publicly shared information.


Third-Party Links

Our Site may contain links to third-party websites.
We are not responsible for their privacy practices.


Children’s Privacy

Our services are not intended for children under 16.
We do not knowingly collect personal data from children.


Data Security & Retention

We implement reasonable security measures to protect your information.
However, no system is completely secure.

We retain personal data only as long as necessary to:

  • Provide services
  • Comply with legal obligations
  • Resolve disputes

Your Rights

Depending on your location, you may have the right to:

  • Access your personal data
  • Request correction or deletion
  • Restrict or object to processing
  • Withdraw consent
  • Request data portability

To exercise your rights, contact us using the details below.


Marketing Communications

You may opt out of marketing emails at any time using the unsubscribe link.
You may still receive transactional emails related to your orders.


International Data Transfers

Your data may be processed outside your country, including in the United States.
We take appropriate measures to ensure data protection standards are maintained.


Changes to This Policy

We may update this Privacy Policy at any time.
Changes will be posted on this page with an updated date.


Contact Us

If you have any questions or requests regarding this policy, contact:

Email: hi@babyandtoys.us
Business Name: The Action Tech NYC LLC
Address: 319 Nassau Road, Roosevelt, NY 11575, United States